Photography can be the key factor that can turn the odds in your favour, whether will the customer buy the product or cooperate with your company, or not. Photography is even more important today, as every serious company has a website where the widgets alongside some text are also images. Every top-notch company has a top-notch website and penetrating advertising media that reflect its quality and performance. For perfect visual communication you do need a perfect photo. Depending on the activity, some businesses need fewer images, the other more. A company that produces and sells products requires more images than a company engaged in service activities. But no business branch do not need more images for its presentation than a photographer. Of course, because our final product is photography, we can advertise our businesses with the products itselves, unlike other companies that advertise themselves with images of their products. Since we constantly advertise ourselves with photos, the situation has given us the knowledge and the feeling of what photos are the most effective for presenting and advertising your company. And do not forget, photos are most often your first contact with a potential buyer, so you do not want to make a bad first impression. “Because you never get a second chance to make a first impression!”
PRESENTATION
For every company it is advisable to have its presentation on the website. Here the company writes its mission, vision and values. To this part also belongs the history and tradition of your company and maybe at what direction the company will continue in the future. It’s wise to add a group photo of employees, a photograph of your work space, or portraits of company leaders. With you and your employees in photos, you will immediately begin to develop a more personal relationship with a potential buyer, as you will have an indirect contact with him through the picture. A visitor of your web page will immediately feel more comfortable if he sees with who he is doing business with. It is proven that the visitor earlier decides to call if you have a portrait of his/her counterpart next to the phone number.
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WORKFLOW AND WORKSPACE
Some customers want to know how and where the product originates, or how and where you will perform your service. They are interested in how the products looked at the stage of production, how they are stored, and what your equipment is. These information may interest them only so they cam make sure that you are really the master of your business. Of course, here you do not reveal your business secrets to the public, but only facts and generally known practices. You should also support your story with photos. It is important to show your company areas in the best possible light, as we all prefer to do business with a strong, successful company, rather than with a dusty garage company.
ADVERTISING PHOTOGRAPHY
The advertising material you need to successfully sell and grow your business can also consist of your actual photos. In this area we offer you everything from idea, photography and even designing a successful ad. Photos in which your company was really involved are more valued in the eyes of potential customers than photos purchased on the internet. The purpose of advertising photography is the buyer identifies himself with the protagonist in the ad and indirectly feels the need to own your product or service.
Our advertising photography portfolio can be viewed HERE
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PRODUCT PHOTOGRAPHY
The purpose of the product photography is primarily the presentation of the product after we have already attracted the attention of the potential customer or after he sensed the need to buy an item. Product photography is entirely own science. It’s on photographers’ shoulders, how attractive the product will look in the eyes of a potential buyer, as there is probably a whole lot of similar products on the market. It all depends on the perspective, composition and lighting. You can choose between freestanding products, products on monochrome background, products with reflection or products in an ambient. The mood of photography depends on your needs. Free-standing products are used for advertising material, because you can insert an object into another image or to a site where you have to save space. Photos on a monochrome background are suitable for direct sale when the company has a wide variety of products on assortment. Although they can be a bit boring, they are the most objective way to show the product to customers without any disturbing factors. The reflection can also be added to these images, which enhances the picture and presents us with a little more elegant look. The most interesting photos of the products are those in the ambience. This technique is already in the field of advertising, since the viewer can already be involved in photography. It is suitable for companies that do not have a large number of different products in their assortment.
Our product photography portfolio can be viewed HERE
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BUSINESS EVENTS
Conferences, business meetings and promotional events are one of the most common orders a photographer that is working on field receives. Events are an indispensable factor in consolidating brand and market presence. It is true that in the age of social networks the target customers are easier to reach, but therefore social networks are also more greedy as far as image material is concerned and event photos are very handy for promotion on the internet. Major events usually have many sponsors to who organiser need to submit a photo report showing where and how their promotional materials were presented. So the photographer at the event actually caters to the three purposes of using the photos. For the archive, for reports and for further promotion.
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